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SFP04: The Problem Solution Formula

SFP04: The Problem Solution Formula

JD & Greg demystify the Problem Solution marketing formula. What it means; how many business owners are missing the mark when they are marketing their services & products; and how by simply tweaking the framework of the messaging they could generate more leads and increase their sales.

This is the simple marketing formula that infomercials, insurance companies and the big advertisers use but almost 95% of other business owners have no idea about it or don't use it.

JD & Greg also dive into how they helped their clients to implement the same formula to create massive growth.

In This Episode You'll Discover:

What exactly is problem solution marketing (emotional direct response marketing)?
The 5 step marketing formula:

Describe the problem
Aggravate the problem
Offer the solution
Provide proof of solution (testimonials)
Call to action

Case study #1 - How Greg worked with a neurosciences company to implement the problem/solution formula to revolutionise their business