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SFP03: The Profit Triad

SFP03: The Profit Triad

Episode Three and we’re pretty excited that we’ve made it this far! In this episode you’ll learn about the 3 Proven Digital Marketing Levers for Increasing Customers, Sales and Profit in your business.

Greg shares about how previously as a business they were always focused on more leads and more sales but not necessarily more profit and you’re probably thinking, well that’s crazy – everybody goes into business to make a profit, which it true but surprisingly after working with hundreds of clients, Greg quickly discovered that they weren’t the only ones.

In This Episode You'll Discover:

Greg Cassar’s Profit Triad:

More Leads – Acquiring more customers.
More Sales – Getting them spending more.
More Profit – Get them coming back again.

The importance and ‘how to’ of Relevancy and Direct Response.
Sales Funnels, Upsells and Order Form Bumps.

One of the big problems identified in businesses is what Greg terms ‘One Shot Marketing’ and he shares what he b