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Using Video as a Platform for Cookbook Promotion/Authorship - 2013 Roger Smith Cookbook Conference

Using Video as a Platform for Cookbook Promotion/Authorship - 2013 Roger Smith Cookbook Conference

Using Video as a Platform for Cookbook Promotion/Authorship
With the proliferation of video content across the web, it’s no wonder that consumers are turning off their TVs and moving towards handheld and digital devices as a primary means of video consumption. The barriers to entry into the online video space have fallen dramatically and the biggest players, YouTube being chief among them, are investing heavily in video production, especially in the food space. But, without the tools and equipment to enter this marketplace, how can content producers stay competitive? And what does it take to create truly compelling video content?
Chair: Geoffrey Drummond
Christine Liu
David Robinson
Nina Simonds
Tanya Steel, Editor-in-Chief, Epicurious,

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