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Trendspotting in the Food Space - 2013 Roger Smith Cookbook Conference

Trendspotting in the Food Space - 2013 Roger Smith Cookbook Conference

Trendspotting in the Food Space
In the days of digital, news and trends seem to move at a mile a minute. Cupcakes one day become cake pops the next. In this new world where “what’s hot” in food one day becomes “what’s not” the next, how can publishers keep up with trend cycles and content sources that are ever-increasing their pace of coverage? And how can authors keep their content pitches relevant to publishers and other media sources? Through this panel, we’ll discuss what content producers are doing to keep their fingers on the trends that are emerging, established and falling out of favor, and how that factors into their publishing and content development programs. What is it that makes a trend? How do you define a trend versus a fad? And how do you find out what’s next in food before it’s already here?
Chair: Addie Broyles, editor & food writer, Austin-American Statesman
Panelists: Terry Newell, President of Weldon Owen
Sara Kate Gill

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