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Enhanced Content for Cookbooks - 2013 Roger Smith Cookbook Conference

Enhanced Content for Cookbooks - 2013 Roger Smith Cookbook Conference

Enhanced Content for Cookbooks
Enhanced content, whether audio, video, social sharing functionality, or otherwise, seems to be one of the buzzwords in ebook development today. But, the time and resources that are needed to develop an effective content enhancement program make it a difficult task for any author or publisher not experienced in this area. For those that are using it, there’s much that can be learned. What are some best practices for content enhancement? How much does it cost? And what is the return on that investment? Join us as we explore what some authors and publishers are doing to add new dimension to their content by adding enhancements that take advantage of particular platforms and what it’s taken to get there.
Chair: Matt Cavnar, VP of Business Development, Vook.com
Nick Fauchald
Rick Joyce, Chief Marketing Officer, Perseus Books Group
Adam Kowit

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