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Competing for Consumers: Cookbooks Vs. Digital Media - 2013 Roger Smith Cookbook Conference

Competing for Consumers: Cookbooks Vs. Digital Media - 2013 Roger Smith Cookbook Conference

Competing for Consumers: Cookbooks Vs. Digital Media
Radio, television, magazines, newspapers, and food blogs all offer ways to digest recipes. . So why would a consumer ever need another cookbook? But they do. Join media professionals–all cookbook authors–in a discussion on how cookbooks stay relevant, despite the competition from their day jobs.
Chair: Katy Keiffer, Heritage Radio Network
Panelists:
Katherine Alford, Vice President, Food Network Test Kitchen
Kathy Gunst
Arthur Schwartz
Joe Yonan, food/travel editor, The Washington Post

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