- 5 years ago
Bowker Cookbook Study: Who Buys Cookbooks and in What Formats?
As consumers migrate more towards digital devices to consume content, publishers are left wondering how quickly the pace of change will affect cookbooks. Are the rates of adoption for ebooks we’re seeing in fiction and other literary areas correlating to what’s happening in food? Looking to uncover how consumers discover, buy and use cookbooks, Bowker has undertaken a robust field study that looks to answer questions around print versus ebook adoption, who is buying books, and how they are using them. In this panel, representatives from Bowker will share some of the findings from the study, which can help publishers and authors plan their content and book distribution for the year ahead.