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 App Development and Marketing - 2013 Roger Smith Cookbook Conference

App Development and Marketing - 2013 Roger Smith Cookbook Conference

App Development and Marketing
Now that the “age of ebooks” is fully upon us, cookbook authors and publishers are left wondering “what’s next?” For many, the answer has been, and continues to be, apps. With millions of handheld devices now in circulation, it seems a logical next step for content creators to take advantage of a platform that brings recipes directly to consumers’ phones and tablets. But, app development is riddled with questions, missteps and missed potential. So, what’s a content producer to do? Through this panel, we’ll explore what it takes to develop, produce, market and sell apps, while also looking at relevant examples from the culinary world. And most importantly, we’ll be taking attendees through the decision process to decide if they need an app, and why.
Chair: Deborah Chud, founder of MobileSkillet.com
Panelists:
Monica Bhide, cookbook author
Kim Grant, content acquisition editor
Yael Raviv, Director of Marketing, Kinetic Art Ltd

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