Ronald Reagan appearance on Colgate Sports Reel,
Probably the greatest sportscaster that ever lived, Bill Stern knew how to captivate his audience. With a strong background in grand theater and vaudeville, Stern used techniques rarely heard on a radio sportscast.Bill Sterns at the Microphone Stern eulogized the obscure, the near-great, and the great. Stern would tell fantastic tales about the oddest characters that have ever played professional sports. His stories ranged from horses winning races with dead jockeys on their backs, to armless and/or legless baseball players, to a blind athlete winning a marathon but lose his only love. Stern would punctuate his extraordinary legends with long, overstated pauses, soap-opera-like vocal emotion, relentless repetition, and major exaggerated words in every sentence.