Have you ever been interested in a product or company but been scared off by their impractical website? Simple mistakes in user interface can cost a startup thousands in lost business from disgruntled customers. This week we chat with Jane Portman, UI/UX expert and creator of UI Breakfast, about what common UX mistakes to avoid and how SaaS founders can make the most of their web apps.
Jane Portman began her career as a designer and creative director before becoming a UI/UX consultant. When she’s not recording podcasts or writing blogs for UI Breakfast, Jane is busy being a mom to her two sons.
The difference between UI and UX
Hiring tips: Looking for a UI expert
Jane Portman’s journey to startup success
Finding flaws in the user experience: common UI mistakes
“The Hamburger Menu” & following the Principle of Least Astonishment
Designer pet peeves
Sales copy and design
Jane's Podcast - UI Breakfast
Jane’s free UI course - The 1-Hour UI Audi