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  • 1 year ago
125: Why Entrepreneurs Are Investing in Podcasts

125: Why Entrepreneurs Are Investing in Podcasts

Interview Connections’ client case studies are the focus of today’s podcast. Damion Lupo talks about his podcast guest expert strategy, the growth of his business since he started being a guest on podcasts, and why he’s committed to this strategy.  Later, Rene Brent tells how getting interviewed has sold her book all over the world, why size doesn’t matter when it comes to podcasts, and her tips for being a great podcast guest.   Damion Lupo Interview Damion Lupo and his business partner were looking for a way to share their message with the online community. They wanted to be in listeners’ minds and ears, every day. He wanted omnipresence. Damion told Jessica he wanted to do 50 interviews a month! She needed to scale up Interview Connections, which included dedicating a guest booker just for the Total Control Financial account. Damion is succeeding at his hefty goal, even though for each podcast he budgets 2-3 hours per show to listen to previous episodes and to consider the audience.