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Where Most Agents Drop the Ball Marketing with Bethany Cummins

Where Most Agents Drop the Ball Marketing with Bethany Cummins

An agent who specializes in nothing, can’t master anything. Why is it so important to carve out a niche for your business, and be specific about your vision? In this episode, growth strategist and marketing expert Bethany Cummins goes deep on mistakes agents make, opportunities they miss, and tactics that make a difference. If you’re not repelling the people you don’t want, you’re probably not doing a good enough job attracting the ones you do want. -Matt Johnson  Takeaways + Tactics A lot of agents mistakenly think they’re meant to be marketing properties and houses, but they actually should be marketing themselves. If people can’t be friends with you, they won’t want to buy a $3-5 million dollar home from you. Even though you have flexibility, you still need to treat the job like a business and have a schedule. Be realistic about what you know about a demographic and whether you’re the best person to serve it. At the start of the show, Bethany shared the biggest mistake she’s obser

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