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  • 1 year ago
Turn Leads into Clients with Beverly Ruffner

Turn Leads into Clients with Beverly Ruffner

When it comes to database, everyone is microwave mentality minded. How does this approach affect your ability to build a long-term pipeline of leads? How do you work through your database to determine the most important people? What do people get wrong with the ISA role? On this episode we discuss this with Beverly Ruffner, and Gene Volpe also joins us with his weekly tech tip. -------------------------------- Takeaways + Tactics The purpose of an ISA is to keep the pipeline full so you start to see results 6-9 months from now. Multiple forms of communication are key. A NO usually means NOT YET. -------------------------------- At the start of the show, we answered a question about how to get low ball buyers to step up, and Beverly said it’s important to tell buyers, “if you want to sleep on it, you won’t sleep in it.” Next, Gene gave us a tech tip, and reminded us of the importance of tech security and using Google Authenticator. Beverly then shared what people are getting wrong when