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  • 1 year ago
Recession Proof Lead Generation

Recession Proof Lead Generation

Many agents shy away from difficult sales, but if their entire market is made up of those sales, they find themselves stuck. How can we approach lead generating in such a market? Why does building a network of estate attorneys benefit your business? Can finding the "problem child" in a family of executors really help you make that sale? We sit down with Michael Higdon who shares his experience of successful prospecting in a difficult market.  ---------------------------------------  Takeaways + Tactics With the competitive market nowadays, clients often know that they can get top dollar by selling themselves. Go the extra mile to convince them how and why they need YOU. Have your list of go-to contractors as referral points - it's a good way of establishing trust. When you're going after a database of recently deceased homeowners, you have to always approach it with extreme empathy.  --------------------------------------- We started the episode with Michael giving us a bit of his back