Notaries often have incredibly valuable and timely market information, but agents don’t tap into that source of intelligence. In our latest episode, Bay area notary and agent Brian Gillman shares how notaries pick up patterns and see market developments before they become statistics. He also explains how to build relationships with notaries and other related professionals so you have an intelligence network feeding you up-to-the-minute market information, and how to use that information to attract new clients.
Takeaways + Tactics
Build relationships with the best notaries in your market - Your title/escrow reps will know exactly who they are
Observe where buyers are coming from and moving to, and how demographics affect these changes
Use this on-the-ground intelligence to run targeted ad campaigns to reach potential clients with a very targeted, local-specific message
I see numbers before they become statistics. So when the county aggregates and releases numbers for January, that’s old