Is Zillow the ultimate Frenemy of the real estate industry? It seemed like a win-win when agent listings got massive exposure in the marketplace and had the chance to market on their site. Then came Zestimates and things got weird (or should we say, inaccurate) and now fighting the Zestimate a seller recieved was a regular listing presentation occurence. But has Zillow sunk to a new low now with their Instant Offer program? The industry is abuzz about how Instant Offer may (or may not) be an agents undoing. Will it be yours? We unpack everything you need to know about Instant Offer and how you can take real action to fight back!
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