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  • 1 year ago
Episode 34: Finding the Sweet Spot with Behavior Based Email Communications ft. World Wildlife Fund

Episode 34: Finding the Sweet Spot with Behavior Based Email Communications ft. World Wildlife Fund

On today’s podcast episode, we are talking about behavior based email marketing for nonprofits with Jessica Sotelo the director of online marketing at the World Wildlife Fund. Jessica oversees the email marketing and fundraising at WWF. Listen in as we discuss how email marketing approaches change over time, and how to take a more thoughtful approach to crafting email campaigns that create lasting engagement.   Topics discussed this episode: Creating engagement by sending emails to smaller segments Swim lanes and defining the levels of engagement Having an unwelcome series as a last ditch effort to get opens Shifting focus to acquiring subscribers through advocacy Collaborating with different teams within nonprofits Trusting your decisions when defining email segments Resources: Blackbaud Blackbaud - Twitter #nofilternonprofit Blackbaud - Facebook World Wildlife Fund Jessica Sotelo @jayrayfray on Twitter  Quotes: “Instead of sending a large email blast to everyone, focus on interacti

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