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  • 2 years ago
Sound Archives: the start of radio advertising in NZ

Sound Archives: the start of radio advertising in NZ

Eighty years ago if you had tuned in to the radio in New Zealand you would have been hearing something pretty new - advertising on the radio. It began in 1936 when the government-owned Commercial Broadcasting Service hit the air. Nga Taonga Sound & Vision has just launched a new online exhibition of historic radio and television advertising through the years. Today Sarah Johnston is going to take us right back to when it all began.

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