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  • 1 year ago
How much advertising are our kids exposed to?

How much advertising are our kids exposed to?

Researchers have just finished a groundbreaking study to test how much advertising children are exposed to by fitting them with wearable cameras. Children have long been a target - it's an estimated $17 billion market in the US today, more than 85 times what advertisers were spending in the 1990s. Kathryn Ryan speaks with University of Otago's Leah Watkins, who says it's time for the government to introduce guidelines so these persuasive messages don't have long-term effects.

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