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  • 2 years ago
Radio [itvt]: TVOTSF2016 Session -"Reinventing Programming for a New Generation"

Radio [itvt]: TVOTSF2016 Session -"Reinventing Programming for a New Generation"

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation." The session was described in the show brochure as follows:

"This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who make up the bulk of their audiences. In addition, it will investigate how these new programming formats are reinventing the relationship between talent and audience; examine the ways in which they are being marketed, distributed and monetized; assess their potential to impact the creative side of the TV business in general; and debate what established media companies and operators need to learn from them in order to reach and retain the TV and video audiences of tomorrow." Panelists included: