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100: building a bold brand

100: building a bold brand

In the 100th episode of PSM, Brad and Scully look back over their time on PSM and discuss their favourite episodes and the lessons they have learnt along the way. Included in this episode are audio clips from: 5: interview with Robert Rose – marketing through a different ‘lens’ 7: interview with Joe Calloway – simple core truths 9: interview with Dr Robert Cialdini – the psychology of influence 29: interview with Josh Miles – building a bold brand 40: interview with Tim Williams – differentiate your way to success 44: interview with Ron Baker – pricing for profitability 69: interview with Howard Behar – people-centred work culture