Today we reach into the archive to bring you Tara's conversation with Nir Eyal. Nir is a teacher and author of the best-selling book Hooked: How to build Habit-forming Products. He’s founded and sold two technology companies since 2003, and has been dubbed the “Prophet of habit-forming technologies.”
Nir and Tara Gentile spoke about how creating repeat behavior in your customers is a must-do for all businesses, the difference between creating habits and addictions, and how consumers constantly lie to us (even though they don’t mean to).
Check out Nir's class on CreativeLive Hooked: How to Build Habit-Forming Products.
The post From the Archive – Creating Habits for Customers with Nir Eyal appeared first on CreativeLive Blog.