- 2 years ago
Products of the Mind Episode 6: Dayna Rothman of Everstring on Predictive Marketing, the Bay Area Tech World, and Uber for Juggalos
Welcome to Episode 6 of Products of the Mind. On this episode, I speak with Dayna Rothman, Director of Content Marketing & Inbound at Everstring.
About Dayna Rothman
What the heck is predictive marketing?
Who are your best customers? What is predictive scoring? Do you know the sizes of the companies you lost as customers? Do you know who’s looking at your competitor’s website?
In this episode Dayna expands our knowledge with things we didn’t even know were possible. She takes the seemingly endless amount of raw data applicable to your business and does a bunch of fancy tech savvy stuff to make it easily digestible for marketers, business owners, and sales teams alike.
Dayna also talks about the innovative culture of the tech industry; whether or not a bubble might burst; sustainable business models; East Coast versus West Coast dress codes; and of course