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  • 3 years ago
Dominate a Niche or Build a Better Mousetrap

Dominate a Niche or Build a Better Mousetrap

Jim and Devin discuss the two types of companies that we see in the middle market.   You can either dominate a niche market (such as software targeted at specific verticals) or you can build a better mousetrap and try to capture the entire market.

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