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  • 6 years ago
The Cash Strapped Consumer with Valpak's Michael Vivio

The Cash Strapped Consumer with Valpak's Michael Vivio

Joining me on PowerTalk this week is Michael Vivio, President of Cox Target Media. Now you may be scratching your head going, what company is that....but as you’ll soon learn, its the company behind that blue Valpak envelope you get each week in the mail. Each and every week, it’s packed with coupons, discounts and other offers that are designed to help you save money, while driving revenue at those establishments. 

Since was named president of Cox Target Media in December 2010. Within a year, Michael has taken Valpak and to new heights with a newly re-launched website that has seen online traffic increase 400%, and new partnerships that doubled the amount of online coupons to 40,000.

I don’t know about you, but at my house we go not only go through it each week, but I use the app on my iPhone religiously and I get to load great deals into Passbook. As I look at it right now, I can see coupons for Gold’s Gym, local dry cleaners, a bunch of restaurants that we go to and a b