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  • 5 years ago
A Better Way to Think About Solar with Principal Solar Chairman and CEO Michael Gorton

A Better Way to Think About Solar with Principal Solar Chairman and CEO Michael Gorton

Welcome to another edition of PowerTalk. I’m your host Chris Versace, editor of the investment newsletter PowerTrend Profits, and these are my 1-1 conversations with the movers and shakers in the business world that take you behind the scenes and in the know. Be sure to check out ChrisVersace.com for more on PowerTrends and past editions of PowerTalk.

Joining me this week on PowerTalk is Michael Gorton, the Chief Executive Officer and Chairman of Principal Solar Inc. (PSWW). There’s been a lot of speculation by investors in the solar space, some making big money along the way and others losing it in the shares of companies like First Solar (FSLR), SunPower Corp. (SPWR), and of course Solyndra, Inc. It’s the view by those at Principal Solar that many are thinking about the solar industry the wrong way. Rather than replacing traditional forms of energy — nuclear, coal and natural gas — Michael and his team see solar generated electricity becoming a self-sustaining, investment grade asse

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