Each month Neil and I choose a current online trend to discuss. We chat through ideas on how to attract that trend audience and how to target relevant segments via Google, Facebook, Twitter and online ads. This month Neil focuses on the "back to school" and "off to university" markets in the UK. Whilst I look at the rising power of online video and, in particular, the new possibilities offered by Facebook Live. Listen to the whole podcast here, or subscribe via iTunes at http://lrd.to/positively-sparking.