With a podcast, you want people to be able to find your show. One of the best and essential directories you want to have your show listed in, is iTunes. Now you can just put your information into the iTunes or you can enter the needed information the correct way and increase you chances of being found when a person searches for a show or your topic.
How to set up
Start off with a good foundation. This is the your setup on your blog. If you are using WordPress then more than likely you will be using the PowerPress plugin. If you are using Tumblr or another free blogging service then you are probably using FeedBurner to tag your feed. In both you want to make use that you have plenty of keywords in your show title, tagline, and description. There are these three place you can place your keywords and help your show appear before more potential audience members. Yet, Dont do "Keyword Stuffing" and it is evident when a person is keyword stuffing. Keyword stuffing is when a person tries to p