What is a personal brand
Who are you? what are you wanting to put out as your personal brand or as some call it image? A personal image is important for podcasters on a few different levels. First, it is who you are.You have a certain message you are trying to put out. You do not want some other schmoe coming in and using your name and undo all the hard work you have put into fostering and developing your personal brand.
Also it is who your audience thinks you are. This takes time, patience, and lots and lots of work. Your personal brand should be who you really are. If you try to be someone you are not people will figure out that little detail and then your personal brand will be that you are phony or fake and when you make a recommendation it will not carry nearly as far. In other words to thine own self be true.
Do you need a personal brand?
That is up to you in whether you want to build your personal brand but you should know that your brand is who you are. Your actions will form y