Personal branding is all the rage today and it’s one of the most difficult concepts to grasp, let alone get right. But for people who work with today’s PYP MVP, Britney Gardner, things fall into place with their brands and they get results. As a brand strategist, Britney Gardner translates what it feels like to work with you into messaging you will use to build a business (or career) full of the best clients for you. Creator of The Badass Brand and host of the The Know, Like & Trust Show podcast, Britney empowers entrepreneurs (and some professionals) who are ready to level up to the premium clients they’ve been waiting for. She’s got some terrific ideas about branding she shares with Team PYP on today’s show. If you’re thinking about starting the new year off with a bang in your brand, or if you’re ready for some updating and reinvention of an existing brand, Britney will inspire you to take action in the right direction and finally feel good about the Brand Called You.