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  • 3 years ago
Copywriting And Content | Karon Thackston | 019

Copywriting And Content | Karon Thackston | 019

Karon Thackston shares the poignant story of how her original reason for going into business for herself never materialized. But in spite of her disappointment and heartbreak, she was able to find a new purpose and meaning in her work, which not only helps her own business, but benefits her community and continues to ripple out into the world at large.Join us as Karon tells the story behind her biggest mindset challenge, takes us behind the scenes in her business, shares her coolest resources and more!Karon is President of Marketing Words, a full-service copywriting and content agency that helps businesses convert better, rank higher and make more sales.Since 1999, she has created several books, as well as courses, including the popular "Step-by-Step Copywriting Course", "Writing With Keywords," "Ecommerce Copywriting" and others.Her company has contributed to the search engine and sales success of organizations including Gorton's Seafood, American Boating Association,