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  • 2 years ago
#14 How to sell an MVP

#14 How to sell an MVP

This week Jon and Dan talk about Minimum Viable Products (MVPs) and how they both use this as a sales tool. How to introduce an MVP to a client, how to steer a client asking for an MVP in the right direction, controlling expectations and changing how people think about what an MVP is supposed to achieve. There are a lot of challenges to do this properly so that your client has a greater chance of success, and you get more work from them as a result. Show notes MVP definition on Wikipedpia The Lean Startup (paperback/audiobook) Find us online Jon Darke - @darkejon Every Interaction - @everyinteract / www.everyinteraction.com Dan Gent - @gentusmaximus Lighthouse - @wearelighthouse / www.wearelighthouse.com

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