I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I've known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference I brought home some of his marketing materials and promptly reached out to see if he would be a guest on the show and he agreed.
It was great talking to a brand strategist. I think you will learn a lot of general branding and marketing information from this episode in addition to many valuable tips for effectively marketing to the gay, lesbian, bisexual and transgender community.
Here are some links derived directly from today's episode:
BRANDING FOR THE PEOPLE.
Also, check out when the next webinar is here.
My book: No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market.
Listen to the episode by clicking the play button below!
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