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  • 5 years ago
#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]

#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]

After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today's podcast.



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Below are the items mentioned in this episode of the podcast.
Marketing to the LGBT community is not for everyone
Dealing with opposition when preparing an LGBT outreach
Guido Barilla - 1st apology, letter
Guido Barilla - 2nd apology, video
Huffington Post article on Barilla Pasta
Stats on LGBT shopping
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