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  • 5 years ago
#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]

#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]

After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today's podcast.

 

 

To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!

Below are the items mentioned in this episode of the podcast.
Marketing to the LGBT community is not for everyone
Dealing with opposition when preparing an LGBT outreach
Guido Barilla - 1st apology, letter
Guido Barilla - 2nd apology, video
Huffington Post article on Barilla Pasta
Stats on LGBT shopping
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