Episode 11 Discussion with Karl Pilz of I'm Too Busy for Nutrition podcast
While advertising is the preferred model for monetizing podcasts for many, it is not the only way. Podcasting can also be used to sell your own products. Karl Pilz of the "I'm Too Busy for Nutrition" podcast doesn't have advertisers. Instead he uses his podcast to inform and educate professionals about the importance of nutrition then tries to get them to opt-in, in order to upsell them on training programs he has created. Specifically, he offers training to entrepreneurs on how to use nutrition to stay healthy and increase performance.
Rather than just a more general discussion on nutrition, Karl deliberately chose to aim his podcast at entrepreneurs and professionals for a few very important reasons
As a group they are known to buy self-improvement products.
It separates his podcast from all the other nutrition/food/diet related podcasts.
What is also brilliant about Karl's podcast is the n