Estimates are that every day we are exposed to the equivalent of about 200 newspapers’ worth of information. Every day! So if you want your podcast to stand out from all the other noise – and all the other podcasts - you need to know what works to capture people’s attention.
In this episode of the PYP podcast, my guest, Ben Paar, author of the book, “Captivology” The Science of Capturing Peoples’ Attention” discusses how to cut through and make yourself and your podcast more appealing and how to attract an audience.
The 3 stages of attention.
How to build a relationship with your audience
How to create a community
Ben uses great examples of pop culture icons and how they became so popular – people like Taylor Swift, Beyonce, One Direction and even the website Buzzfeed.
Listen to this episode and I think you will get a better feel of how to make your podcast grab attention and build an audience.