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  • 2 years ago
Perfecting Paleo Recipes with America's Test Kitchen - PMR 117

Perfecting Paleo Recipes with America's Test Kitchen - PMR 117

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There's a lot more to recipe writing than meets the eye. Previous blogging experience is certainly helpful, but with a cookbook, the pressure is on to make the reader's experience truly remarkable. Unlike a free blog post, someone paying $20 or $30 for a cookbook expects that they will achieve their desired culinary results right away. Therefore, getting a recipe cookbook ready means rigorously testing every element, scrutinizing the measurements, and refining the process, but perhaps more importantly, it requires that the author use empathy, thinking about cooking from their reader's point of view.
Famous for meticulously testing and retesting recipes for everything from chocolate chip cookies to Tuscan-style beef stew, America's Test Kitchen has built their brand on developing and sharing bulletproof recipes that literally anyon