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  • 2 years ago
Sara Watson on optimizing personalized experiences

Sara Watson on optimizing personalized experiences

The O'Reilly Radar Podcast: Turning personalization into a two-way conversation.In this week's Radar Podcast, O’Reilly’s Mac Slocum chats with Sara Watson, a technology critic and writer in residence at Digital Asia Hub. Watson is also a research fellow at the Tow Center for Digital Journalism at Columbia and an affiliate with the Berkman Klein Center for Internet and Society at Harvard. They talk about how to optimize personalized experience for consumers, the role of machine learning in this space, and what will drive the evolution of personalized experiences.Here are a few highlights:

Accountability across the life cycle of data

One of the things I'm paying a lot of attention to is how the machine learning application of this changes what can and can't be explained about personalization. One of the things I'm really looking for as a consumer is to say, "Okay. Why am I seeing this?" That's really interesting to me. I think more and more we're not going to be able to answer that que