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  • 3 years ago
Data, design, and intuition

Data, design, and intuition

The O’Reilly Design Podcast: Pamela Pavliscak on designing for happiness.In this week’s Design Podcast episode, I sit down with design researcher and data scientist Pamela Pavliscak. Pavliscak is the author of Data-Informed Product Design, a free report from O’Reilly, and will be speaking at OReilly’s inaugural design conference. Pavliscak talks about the delicate relationship between data and design, and why it’s not an either or proposition, as well as why designing for happiness is good for business.Here are a few highlights from our conversation:

We like to think in dichotomies for when it’s either data or intuition. I think of it more like archaeology. Archaeology is not always about finding the big celebrities or what the important heroes and personalities of history do. It's about learning more about the everyday practices of people. You have these clues, these traces left behind. Like archaeology, the science gets more sophisticated. Archaeologists have remote sensing and X-ra

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