The O’Reilly Hardware Podcast: The critical role of design in creating iconic products and brands.Our expectations for industrial design have risen immeasurably in the last decade. Think of any piece of consumer electronics from 2005—a BlackBerry, for instance—and you’ll think of something that was encased in plastic painted silver to imitate metal, with a too-light heft and a rattle when shaken.Now, nearly every successful piece of consumer hardware is the result of careful design and exquisite manufacturing. Apple deserves a great deal of credit for that shift by resetting the baseline with the iPhone in 2007, but new tools and processes have played an important role as well. Digital design has become easy and sophisticated, and contract manufacturers can do spectacular things with glass, aluminum, and semiconductors that were nearly impossible just a few years ago.
Our guest on this week’s episode of the O’Reilly Hardware Podcast is Robert Brunner, a founder of this new era of de