The O’Reilly Hardware Podcast: Virtual reality, robotics, and today’s hardware landscape.In this new episode of the Hardware Podcast, David Cranor and I talk with Rob Coneybeer, managing director and co-founder of Shasta Ventures, one of the critical first investors in hardware startups including Nest, Fetch Robotics, and Turo (formerly RelayRides).Discussion points:
Why Nest looked like an appealing investment back in 2010
Coneybeer’s focus on virtual reality and robotics as the next big things for hardware startups.
Why it’s essential for hardware startups to have a long-term plan for improving products after they’re in place, and the importance of over-the-air software updates.
The consumer psychology of selling a compelling hardware product, and when to aim for high price and high value. “People are willing to spend money when there’s something that’s really revolutionary,” says Coneybeer.
The current state of venture capital investments in hardware startups. While raising lat