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  • 1 year ago
Julie Stanford on vetting designs through rapid experimentation

Julie Stanford on vetting designs through rapid experimentation

The O’Reilly Design Podcast: Quickly test ideas like a design thinker.In this week’s Design Podcast, I sit down with Julie Stanford, founder and principal of user experience agency Sliced Bread Design. We talk about how to get in the rapid experimentation mindset, the design thinking process, and how to get started with rapid experimentation at your company. Hint: start small.Here are some highlights:

What is rapid experimentation?
Rapid experimentation is a technique for figuring out if you have a good idea. As you're going around designing things, running a company, being an entrepreneur—whatever it is that you do in your work life or your daily life—you probably have all kinds of ideas that you're really excited about, and you're probably thinking, ‘Hey, is there some way I could tell early on without investing a lot of time and energy and resources if this is actually an idea that has legs for people?’

... Rapid experimentation is a technique for creating experiments that actual

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