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John Whalen on using brain science in design

John Whalen on using brain science in design

The O’Reilly Design Podcast: Designing for the “six minds,” the importance of talking like a human, and the future of predictive AI.In this week’s Design Podcast, I sit down with John Whalen, chief experience officer at 10 Pearls, a digital development company focused on mobile and web apps, enterprise solutions, cyber security, big data, IoT,  and cloud and dev ops. We talk about the “six minds” that underlie each human experience, why it’s important for designers to understand brain science, and what people really look for in a voice assistant.Here are some highlights:

Why it's important for product designers to understand how the brain works

I think that by knowing a little bit more about the brain—what draws your attention, how you hold things in memory, how you make decisions, and how emotions can cloud those decisions...the constellation of all these different pieces helps us make sure we're thinking like our audience and trying to discover their frame of...literally their

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