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  • 2 years ago
Mary Yoko Brannen on ethnographic thinking and contexts of organizational cultures

Mary Yoko Brannen on ethnographic thinking and contexts of organizational cultures

The O'Reilly Radar Podcast: Organizational cultural identity, HELP systems, and the end of English as the lingua franca.O'Reilly's Jenn Webb sits down with Mary Yoko Brannen, the president and CEO of CLIA Consulting, the Jarislowsky East Asia (Japan) chair at the Centre for Asia Pacific Initiatives, and a professor of international business and research director at the University of Victoria Gustavson School of Business.
Brannen is an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. She spends a lot of time focused on how changing cultural contexts affect technology and how to leverage cultural identity in the global workplace. We unpack all that in this episode and talk about how her proposed "ethnographic thinking" approach can address language and culture gaps in the global marketplace.

Here are a few highlights from our chat:

I'm an organizational anthropologist. What does that mean? It means that, like anthropologists study far-aw

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