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  • 1 year ago
122: Impossible Foods: The Truth About Meat Alternatives and Feeding The World

122: Impossible Foods: The Truth About Meat Alternatives and Feeding The World

The New York Times calls it the $325,000 burger. National Geographic calls it the petri-dish burger. Impossible Foods calls their lab-grown "meat" the Impossible Burger. On this very special episode of the OPP, I chat with Chris Davis, Director of Research and Development at Impossible Foods to discuss their lab-grown meat - the Impossible Burger and it's impact (or lack thereof) on feeding the world, fixing the broken factory farming industry, and decreasing our massive food waste problem. As the Impossible Foods website states: "The world loves meat. But relying on cows to make meat is land-hungry, water-thirsty, and pollution-heavy. That’s why we set out to do the impossible: make delicious meats that are good for people and the planet." It's a great marketing message for the general public. It that all it is? Just an empty marketing message? To the discerning Optimizer, or anyone who has given thought to the issue of feeding the world, there are gaps in the Impossible Foods missio

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