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  • 1 year ago
Episode 597: Clicksand, with Bill Troy

Episode 597: Clicksand, with Bill Troy

Bill Troy is an Inc. 500 CEO who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today’s digital communication tools. He is also the author of the book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).” What you’ll learn about in this episode The importance of testing your assumptions to know that they work Finding a balance between what is effective and what is efficient Why online marketing may not be the answer that your business needs Being weary of online marketing pitchmen using questionable tactics and data Why it’s important to build customers face to face through human contact The importance of having a balanced marketing strategy Learning to navigate through the confusing world of sales and marketing Staying focused on the measurables