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  • 2 years ago
#117: The Lowdown on Facebook Ad Retargeting

#117: The Lowdown on Facebook Ad Retargeting

Do you want to know what Facebook ad retargeting is all about?
By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting is, but you will be ready to take the first steps to create your own campaign.
Rick Mulready, my good friend and an expert in Facebook advertising strategies, is back and together we are talking all things retargeting.
We jump right in, answering your questions about Facebook ad retargeting and how to start leveraging this strategy to get more sales.
Your questions also inspired a spirited discussion about the tech side of retargeting, the steps for setting up a campaign, and the ideal cadence for your retargeted ads based on your audience.
As our conversation progresses, we go deeper into the different strategies that you can use in your own Facebook ad retargeting campaign.
We start with the basics—explaining what in the world this Facebook retargeting IS and when you can (and should) use it.
Then, we go into