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  • 1 year ago
What content marketing converts best ?

What content marketing converts best ?

Recorded in the Dog House Studio at Moondog Marketing, September 8, 2017 Episode 207 MarketingProfs recently published the results of a study where they, together with Ascend2, looked at what kind of content functions best as part of the lead generation process. It was quite a surprise as they found that Research Papers were top, closely followed by video. Blogs were way down there followed by lowly infographics.  On this show I discuss the ramifications of this for small businesses.  @jonbuscall