I'm not sure where Twitter is headed as of 2016. There have been many rumours of its demise since the turn of the year.
In this episode, 168, I think through some of the challenges facing businesses considering using Twitter as a marketing platform today. Is the platform right for you if you're not in the space to converse ?
Released April 4, 2016
Dedicated to Winnie, my basset, who was there for 167 episodes of the show but went on to that big forest in the sky one day short of her 12th birthday.
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