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Is Inbound Marketing Still Effective?

Is Inbound Marketing Still Effective?

Episode 201 Recorded in the Dog House Studio, Stockholm, Sweden.  Released June 26, 2017 This week, for episode 201 of the Moondog Marketing Podcast, I spoke with Gray MacKenzie. Gray is the owner of inbound marketing agency GuavaBox and co-founder of DoInbound, a project and process management tool specifically for marketing agencies. He’s also the force behind the Inbound Agency Journey, a podcast I’ve personally enjoyed very much as of late. After my time at the Fifteen Seconds conference, I was especially eager to hear Gray’s thoughts on inbound marketing. What is its status now, in mid-2017? What could your business be missing out on?  When Gray and his business partner, Andrew, were in college, they spearheaded an effort to highlight their university’s new lacrosse program. Gray built the website and Andrew led the social media campaign which brought legitimacy to the program in terms of both recruitment and recognition. The two business majors found this to be an eye-opening exp